12/25/2023 0 Comments Wechat outYan Cai, managing director of the Hong Kong and Shenzhen firm SoundMaster Technology, explained in an email that his firm uses WeChat both as a communications channel and as a storefront. “I can send a blast out to my network and reach over 100,000 people with a few clicks.”Īnother local entrepreneur shared the same assessment. “I don’t even do traditional advertising anymore,” Sung says. WeChat also opens immense marketing opportunities. It’s used at vending machines and to open doors at manless 24-hour convenience stores.” “It’s replaced the tip jar, with people wearing pictures of their payment-receiving QR code. It’s possible to pay for everything on WeChat,” he wrote-via, of course, WeChat. “You can book a plane ticket, rent a car, rent a bike, have food delivered-all on WeChat. WeChat’s offline utility is key to its success, Sung says. ‘State of Control’ explores harrowing consequences of Chinese surveillanceĪfter Equifax breach, credit monitoring simply isn’t enough New research explores how the Great Firewall of China works Why (and how) China is tying social-media behavior to credit scoresĬhina evaluates vulnerabilities for attacks before disclosure Instead, talk to WeChat users in China, where the app is “not just a chat software it’s a lifestyle,” James Sung, founder of Shenzhen-based Zocus Strategic Marketing, tells me via WeChat message. They barely qualify for feature parity with Apple’s Messages, or Facebook’s Messenger or WhatsApp: You can set up a profile text with friends, livening up the conversation with photos, stickers, and real-time location and follow public accounts. versions of Apple’s iOS App Store and Google’s Android Play Store. To get a sense of what WeChat can do, skip downloading the version of the app Tencent offers in U.S. That’s been very good for WeChat developer Tencent Holdings, which in March revealed that this iOS and Android app, which has made online and real-world commerce vastly easier in China, had attracted more than a billion users.īut Tencent still has to play by the Chinese government’s rules, and Western human rights advocates have found little promise in WeChat’s rise. The far-more-than-messaging app WeChat dominates the mobile Web here. SHANGHAI-It takes just six characters to spell “everything” in China, and Mandarin fluency isn’t required.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |